Izia by Sisley
A fragrantly digital tale narrated by Hands.

360° Concept Website Film Social media

Brief

Hands prompts consumers to explore a fragrance's elements and essence before coming into a store, through the use of social content and an interactive website.

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Solution

Hands familiarized the public with this new ladies' fragrance by creating an original, interactive digital game where the public goes in search of their own Izia rose. #LookingForMyIzia #LoveMyIzia

Hands delivered a sensorial and dream-like experience, through an interactive interface, a creative personal space, bold Instagram mosaics, and by telling a digital fairy-tale made up of 15 individual stories.

  • A digital web platform: Izia's campaign hub prompted the audience to explore the fragrance's essence and elements.

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    An olfactory board: Users were able to play with Izia’s digital olfactory board and create their very own boards.

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    Izia's stories: Intimate video content that tells the story of Izia in 15 chapters, starting with the fragrance's inspiration and the creative process that led to the fragrance's creation.

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