Miracle Cushion | Lancôme
Advertising campaign for the worldwide launch of Lancôme's Miracle Cushion

360° Concept Film Social media Digital transformation


By creating Miracle Cushion, the new portable compact that encapsulates liquid within a cushion, Lancôme revolutionized the cosmetics industry. Hands and Lancome worked together to maximize online engagement, while staying true to the brand's DNA.

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Lancome Cushion Miracle_Campagne digitale 360_Lancement Produit_Visuel 22_Site Web Mock Up
Lancome Cushion Miracle_Campagne digitale 360_Lancement Produit_Visuel 17_Site Web Mock Up


Each minute of every day counts. Freshness and beauty in seconds flat, it's not a choice but a necessity. The 3 step campaign #10secondstoperfection made of up of a teaser, an official launch and an educational phase was one of the most important marketing events in Lancôme's history.

  • Campain film for Lancôme's "Miracle Cushion" Orchestrated by HANDS with LABANDEORIGINALE
    Music by Siegfried de Turckheim

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The video had the highest CTR of any Lancôme video without a celebrity and generated the highest click rate of any cosmetics video in China.
The online user generated content campaign was highly effective, resulting in 5 winners: 1 Spanish, 3 Italian, and 1 German.

  • oldtelly
  • globe
    Multinational campaign
  • fruitlaptop
    5.073.740 Social Media views

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