Pulco | Orangina Schweppes
Digital advertising campaign 360° "La vie à la Fresh"

360° Concept Website Print

Brief

How to pimp Pulco's image thanks to a digital campaign ? The 360° concept shouldn't take apart of the idea of ​​idleness which used to be linked to the brand.

Pulco Orangina Campagne de publicité digitale 360° " la vie à la fresh"
PULCO CARROUSSEL 6
Pulco Orangina Campagne de publicité digitale 360° " la vie à la fresh"

Solution

Make Pulco, the brand of "La vie à la Fresh" !

A campaign as an invitation to refreshment and relaxation enhanced by a series of 14 visuals that one will find all summer on a responsive site, banners, skins, in full pages in Direct Matin, in postcards and Gare Saint-Lazare animation about 40 digital screens.

30 articles developing this new philosophy allow links between the website and Facebook. The campaign will be supported by a contest "win now" shared on various media as well as on POS. Finally, an interactive photocall allow everyone to be actor of "La vie à la Fresh".

Result

Awwwards declared 'La vie à la Fresh' Site of the day.

Come and shake hands

All inquiries: