Panafrica
Support on branding, communication, digital and e-commerce strategy

Brand identity 360° Concept E-Commerce Social network

Brief

Branding: How to make original graphic print of wax fabrics - the shrimp - a statutory dimension for the brand?

E-commerce: How to create an efficient e-commerce website while bringing a strong brand storytelling ?

panafrica-look
panafrica-shop
panafrica-product
panafrica-manifeste
panafrica-wfs
panafrica-focus-02

Solution

Branding : Draw an identity with the symbol of the wax fabrics - the shrimp - in a modern and minimalist way.

E-commerce : Produce a tailored e-commerce website with Prestashop designed in a way which magnify first product excellence while enhancing the Panafrica experience online..

  • panafrica-focus

    Panafrica logo.

  • panafrica-focus-03

    An optimized user experience on mobile. A mobile first project !

  • Video case study.

View more work

Result

1970 pre-orders on Ulule for a starting point of 200
success rate : 985%

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