Grandiôse | Lancôme
Lancôme - Advertising campaign for the french launch of La Vie est Belle l'Éclat

Film Social media

Brief

Lancôme launches a new perfume "La Vie est Belle l'Éclat". How can we communicate on social media in order to disclose the fragrance and its enchanting world to the younger audience ?

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Solution

Using the glamourous universe of the perfume, Hands showcases the new fragrance with 5 influencers who will unbox the bottle in a surprising experience and make it live to all their followers.

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Result

In less than 10 days, the influencers videos have been seen more than 1,5 M times and generated 480 K interactions ( likes, shares & comments).

Come and shake hands

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