Grandiôse | Lancôme
Lancôme - Advertising campaign for the worldwide launch of Grandiôse

360° Concept Film Website Social media Digital transformation

Brief

Lancôme launches the first mascara with a patented "swan neck" stem: Col de CygneTM. The curved wand enables flawless application.

Lancôme grandiôse mascara brosse tête de cygne campagne digitale hands agency
Lancôme grandiôse mascara brosse tête de cygne campagne digitale hands agency
Lancôme grandiôse mascara brosse tête de cygne campagne digitale hands agency

Solution

With Grandiôse, Lancôme reinvents the rules of applying mascara. Hands chose to present this innovation to the digital world by creating the first interactive makeup tutorial.

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Result

Lancôme has always been known for its relevance vis-à-vis internet users and bloggers.
With Grandiôse, Hands helped Lancôme make a complete and efficient operation with direct access to the e-commerce platform, and easy sharing on social networks .

Come and shake hands

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