By creating Miracle Cushion, the new portable compact that encapsulates liquid within a cushion, Lancôme revolutionized the cosmetics industry. Hands and Lancome worked together to maximize online engagement, while staying true to the brand's DNA.
Each minute of every day counts. Freshness and beauty in seconds flat, it's not a choice but a necessity. The 3 step campaign #10secondstoperfection made of up of a teaser, an official launch and an educational phase was one of the most important marketing events in Lancôme's history.
Campain film for Lancôme's "Miracle Cushion" Orchestrated by HANDS with LABANDEORIGINALE
Music by Siegfried de Turckheim
The video had the highest CTR of any Lancôme video without a celebrity and generated the highest click rate of any cosmetics video in China.
The online user generated content campaign was highly effective, resulting in 5 winners: 1 Spanish, 3 Italian, and 1 German.