Miracle Cushion | Lancôme
Advertising campaign for the worldwide launch of Lancôme's Miracle Cushion

360° Concept Film Social media Digital transformation

Brief

By creating Miracle Cushion, the new portable compact that encapsulates liquid within a cushion, Lancôme revolutionized the cosmetics industry. Hands and Lancome worked together to maximize online engagement, while staying true to the brand's DNA.

miracle cushion cosmétique maquillage lancôme fond de teint bb crème make-up
Lancome Cushion Miracle_Campagne digitale 360_Lancement Produit_Visuel 17_Site Web Mock Up
Lancome Cushion Miracle_Campagne digitale 360_Lancement Produit_Visuel 22_Site Web Mock Up
miracle cushion cosmétique maquillage lancôme fond de teint bb crème make-up

Solution

Each minute of every day counts. Freshness and beauty in seconds flat, it's not a choice but a necessity. The 3 step campaign #10secondstoperfection made of up of a teaser, an official launch and an educational phase was one of the most important marketing events in Lancôme's history.

  • Campain film for Lancôme's "Miracle Cushion" Orchestrated by HANDS with LABANDEORIGINALE
    Music by Siegfried de Turckheim

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Result

The video had the highest CTR of any Lancôme video without a celebrity and generated the highest click rate of any cosmetics video in China.
The online user generated content campaign was highly effective, resulting in 5 winners: 1 Spanish, 3 Italian, and 1 German.

  • oldtelly
    22.555.667 views
  • globe
    Multinational campaign
  • fruitlaptop
    5.073.740 Social Media views

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