Garnier Ultra Doux

Film Digital transformation Social media

Brief

After the success of the Ultra Doux shampoo and body gel, Garner wished to complete their offer with the “Ultra Gourmand” line.
Hands was put to the task of finding the best way launch this new project, rising to the challenge of creating top of the line videos for these best selling products.

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Solution

Exploiting the universe of the culinary recipe to ambiguously promote cosmetic products, and falling somewhere in-between digital fashion and cosmetic commercials, Hands sublimates the products through a succession of shots inviting the viewer to plunge into the universe of the recipe, the result being Ultra Yummy.
The natural ingredients are mixed with a visual twist evoking the passage from the culinary world to the shower. Hands does this in a velvety light musical ambiance that’s 100% Garnier.

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